fortyone_money

Protecting homeowners - what does good advice look like?

Tue, 03 Mar 2026 09:45:34 GMT

https://adviser.vitality.co.uk/new-insights/forward-thinking-mortgage-protection-webinar/

Vitality, 25 ^th February 2026

Featured comments:

“The reality for most people with a mortgage is that their home is both their biggest asset but also their biggest liability and in recent years, rising living costs and mortgage rate volatility have added to the pressures facing homeowners.

Given the challenging backdrop, comprehensive mortgage protection is more essential than ever, but concerningly, millions of mortgage holders still lack an adequate financial safety-net.”

Consumer Duty is Changing How We Protect Clients Forever

Mon, 16 Feb 2026 11:07:56 GMT

https://iptf.co.uk/consumer-duty-is-changing-how-we-protect-clients-forever-s2e8/

iptf, 7th August 2025

Featured comments:

The way advisers talk about protection is changing too. The conversation is moving away from product features and towards client goals. Instead of focusing on technical policy details, advisers are exploring what clients want to protect — their lifestyle, their family, their home. These are outcomes people relate to emotionally, not just financially.

As adviser Jiten Varsani explained, “Don’t talk about income protection. Talk about planning for financial security. The product means nothing. It’s about making sure that if the worst happens, I can still pay my bills, buy food, and maintain my lifestyle.”

Excellence Awards: Shortlist revealed

Fri, 15 Nov 2024 14:48:20 GMT

https://www.covermagazine.co.uk/news/4354201/cover-excellence-awards-shortlist-revealed

Cover, 4th September 2024

Featured comments:

“We’re excited to be shortlisted for the following two categories in the COVER Excellence Awards 2024.

Protection Intermediary of the Year

- FortyOne Money Limited

Intermediary of the Year (Individual Achievement)

- Jiten Varsani, FortyOne Money Limited”

‘Advisers warn FCA of poor customer outcomes from market study 'rash decisions

Fri, 15 Nov 2024 14:15:55 GMT

https://www.covermagazine.co.uk/news/4379315/advisers-warn-fca-poor-customer-outcomes-market-study-rash-decisions

Cover, 15th November 2024

Featured comments:

“While a flat fee model has some merits, such as greater transparency, increased consumer confidence and higher retention rates, the downsides could greatly outweigh the benefits.

We would see reduced accessibility for lower income clients, greater reluctance for those seeking advice, a potential adviser exodus and a greater shift in focus towards high-net-worth clients."

“If the FCA focuses purely on client outcomes, he expects they could ban loaded premiums or at least ensure greater transparency where these are used.”

IPAW 2024: Delivering client value

Fri, 15 Nov 2024 14:14:15 GMT

https://www.covermagazine.co.uk/news/4364511/ipaw-2024-delivering-value

Cover, 27th September 2024

Full video at:

https://www.youtube.com/watch?v=geejLVlCF9Y

Featured comments:

"We all know that products are getting a bit more sophisticated, with better features.

Revisiting that for the client is just as important as well because there's been a change in circumstances, there could be better cover.

It's not always about going up, sometimes you find that they're over insured and adjust the policy to make sure it's fit for purpose.

How to advise: Protection and wealth

Mon, 19 Aug 2024 13:43:23 GMT

https://www.covermagazine.co.uk/feature/4327434/advise-protection-wealth

Cover, 25th June 2024

Featured comments:

“It would be incredibly challenging to go and sit down with a client who maybe doesn't have a huge financial background or financial education and try and talk about mortgages, protection, investments, pensions, inheritance tax, you name it, in one go.

I think if you paint the picture and say "today, I'm going to talk about this. Next time, we are going to have a separate meeting, we're going to talk about the protection." I found that by breaking that up, you get a lot more engagement from the client, because you're not overloading them with too much information from the wealth arena."

COVER Summit 2023: Consumer Duty has upped the ante on protection

Thu, 09 Nov 2023 12:54:10 GMT

https://www.covermagazine.co.uk/news/4141359/cover-summit-2023-consumer-duty-upped-ante-protection?utm_campaign=COVER%20Newsletters&utm_medium=email&_hsmi=78220363&_hsenc=p2ANqtz-_Acjl_1TKqNcEu0W8WZL7sEeLhM68WmkQtCWoCq35ghktQS58t7PwBACgNw-IznpIW50tCH8WhGUC8qFWRSetOjkfYog&utm_content=78220363&utm_source=hs_email

Cover, 2 ^nd November 2023

Featured comments:

“Many advisory firms are advising in the way same as 20-30 years by explaining that if a person dies or becomes ill, they will want their mortgage paid off.

A push is needed to evolve these conversations as protection is often added on at the end of a mortgage journey, but advisers need to have a separate conversation explaining the importance of protection.

If you're going to raise Consumer Duty, change your thinking about how you're going to present your protection, when you're going to introduce it, how you're going to introduce it. Make it into an entity."

Protection advisers reiterate concern over market consolidation with AIG exit

Tue, 26 Sep 2023 12:02:26 GMT

https://www.covermagazine.co.uk/news/4128512/protection-advisers-reiterate-concern-market-consolidation-aig-exit?utm_campaign=COVER%20Newsletters&utm_medium=email&_hsmi=76627803&_hsenc=p2ANqtz-9hPfev_3qDyR5jUhg4nwznZOTP3xepFTy-wyQgpFyPtuFy7DnqgRzoMh8wQazQNtOImBIqMiLzKve76kK5LJ5IPiMGJA&utm_content=76627803&utm_source=hs_email

Cover, 25 ^th September 2023

Featured comments:

"My concern is that eventually AIG will be incorporated into Aviva and once again the number of providers within the protection market will reduce, thus reducing competition."

"Canada Life left the individual protection market in 2022 and Aegon left earlier this year. It makes me wonder who will be next."

No one has a God-given right to live in Notting Hill

Fri, 30 Jun 2023 13:23:35 GMT

https://www.telegraph.co.uk/property/uk/no-one-has-a-god-given-right-to-live-in-notting-hill/

The Telegraph, 26th June 2023

Featured comments:

“I see a mixture of strategies among first-time buyers who are looking to save for their home. Some adopt a militant approach, scrutinising every penny spent to cut back and maximise savings, while others have a more relaxed ‘hit and hope’ attitude.”

“In a world of social media, it’s easy to get carried away with multiple luxury holidays, fine dining, expensive car financing, and so on, but none of these will help achieve home ownership.”

'The band has stopped playing’ for UK landlords

Tue, 20 Jun 2023 13:16:19 GMT

https://www.ftadviser.com/buy-to-let/2023/06/16/the-band-has-stopped-playing-for-uk-landlords/?page=1&s=09

FTAdviser, 16 ^th June 2023

Featured comments:

“For investors with big deposits, the sector is still profitable but it is the higher leveraged landlords who are seeing the biggest challenges. Particularly where rental income is not proportionately achievable.”

“Taking into account agent fees, accounting fees, repairs, rental voids, personal income etc., there will need to be some serious consideration given to whether or not these will be feasible going forward.”

Protection: what three words?

Wed, 19 Apr 2023 16:43:51 GMT

https://www.mortgagestrategy.co.uk/analysis/p7-na/

Mortgage Strategy, 18 ^th April 2023

Featured comments:

"We need to move on from this format of advice [mortgage protection] and adopt a holistic approach to lifestyle protection. Our clients have more to their lives than a mortgage, assuming they even have a mortgage. Client demographics have changed and it’s time our advice processes did also."

What mortgage advisers want to promote their profession

Wed, 19 Apr 2023 16:42:37 GMT

https://www.ftadviser.com/your-industry/2023/04/12/what-mortgage-advisers-want-to-promote-their-profession/

FTAdviser, 12 ^th April 2023

Featured comments:

"According to mortgage and insurance specialists such as Jiten Varsani, independent mortgage and protection planner, the sure-fire way to promote their profession would be to have "Chartered level six mortgage advice qualifications".

"It won't fix the problem on its own. But [qualifications] definitely help in building professionalism."

Advisers raise competition concerns as Aegon exits individual protection market

Wed, 19 Apr 2023 16:41:40 GMT

https://www.covermagazine.co.uk/news/4111591/advisers-raise-reduced-competition-concerns-aegon-exits-individual-protection-market

Cover, 4 ^th April 2023

Featured comments:

"There will be some good points to come from this, however my concern is that the number of providers within the protection market is reducing. I fear that this in turn reduces competition."

"Canada Life left the individual protection market in 2022. With Guardian launching their income protection product this week, I felt this could be a great shake up for the income protection market. With Aegon now being taken over, it feels like a step back again."

Dead Happy puts murderer Harold Shipman in advert

Tue, 24 Jan 2023 16:01:20 GMT

https://www.ftadviser.com/protection/2023/01/24/dead-happy-puts-murderer-harold-shipman-in-advert/?xnpe_tifc=b.1XxDs_hfhsxDbXhFPub9psafeWaeiWhFW5RMQsa_B3ad8_ad7AafichM_cbdScEfASxux7bDHp4DP.OF_lbu4NbXTT&utm_source=exponea&utm_campaign=FTAdviser%20Lunchtime%20Bulletin%20-%2024%20January%202023&utm_medium=email

FTAdviser, 24 ^th January 2023

Featured comments:

"I, too, have a weird and dark sense of humour. However, in this case, I think this is very distasteful and highly disrespectful towards the victim’s families."

"Dead Happy has run some great campaigns which have seemed a ‘little’ controversial in the past but with this one, I fear they have crossed the line. This can do more damage to the industry than good."

DeadHappy draws adviser ire over Harold Shipman advert

Tue, 24 Jan 2023 15:55:04 GMT

https://www.covermagazine.co.uk/news/4064138/deadhappy-draws-adviser-ire-harold-shipman-advert-updated?utm_id=c0000416030115b06fddcb52369218a8&utm_term=LONDON%20MONEY%20FINANCIAL%20SERVICES&utm_campaign=COVER%20Daily%20Newsletter&utm_content=%0A%20%20%20%20%20%20%20%20DeadHappy%20draws%20adviser%20ire%20over%20Harold%20Shipman%20advert%0A%20%20%20%20%20%20&utm_medium=email&utm_source=COVER%20New%20Newsletters

FTAdviser, 24 ^th January 2023

Featured comments:

“The advert is "highly disrespectful" towards the families of Shipman's victims.

Highlighting the need for protection amongst the public is one thing, but using a serial killer is not the way to do this. With this type of advertising, I think DeadHappy will do more damage to the industry than good."

Monthly affordability will always be an important factor

Fri, 13 Jan 2023 16:47:51 GMT

Protection does not get bought, but advisers tell us why it must be sold

Fri, 13 Jan 2023 16:45:05 GMT

https://www.professionaladviser.com/feature/4061926/protection-bought-advisers-tell-us-sold

Professional Adviser, 21 ^st December 2022

Featured comments:

“For those not doing it {advising on protection}, I think it's just maybe a lack of confidence. Some advisers are very ‘we just do mortgages' or ‘we just do investments and pensions' and protection gets put on the back burner."

"Therefore, the client is the one who loses out," he surmises. "And it's all because advisers are not having the right conversations with the clients they should be having."

Brokers urge borrowers not to pull applications after income tax U-turn

Fri, 13 Jan 2023 16:42:24 GMT

https://www.mortgagesolutions.co.uk/news/2022/10/03/brokers-urge-borrowers-not-to-pull-applications-after-income-tax-u-turn-analysis/

Mortgage Solutions, 3 ^rd October 2022

Featured comments:

“I understand their thinking. They have heard of the U-turn on the 45p tax and have either read or assumed this will be a return to ‘normality’.”

“For now, I’ve advised them this could mean rates are not expected to rise but stay stable where they currently are. We should wait and see what transpires and review options on a case-by-case basis. Everything could change in 45 minutes or so.”

Borrowers told to ‘buckle up’ ahead of biggest interest rate rise in 30 years

Thu, 22 Sep 2022 15:00:32 GMT

https://www.telegraph.co.uk/personal-banking/mortgages/borrowers-told-buckle-ahead-biggest-interest-rate-rise-30-years/

The Telegraph, 22nd September 2022

Featured comments:

“Sudden and multiple large rate increases over a short period mean even those who have planned ahead and built emergency funds are going to struggle.

One client has seen a £310 increase in monthly mortgage payments, along with a £250 increase across other expenses such as utilities, groceries and fuel. It means an additional £6,720 each year that they longer have to spend elsewhere or save.”

Sometimes advisers need to ignore the M&A noise

Wed, 14 Sep 2022 13:15:20 GMT

https://www.ftadviser.com/your-industry/2022/09/13/sometimes-advisers-need-to-ignore-the-m-a-noise/?xnpe_tifc=hIHZxuY84fnjh._phFHdhypsafeWaeiWhFW5RMQsa_B3ad8_ad7AafichM_cbdScEfAShIeNb.nphundhkxDxdHpxzTT&utm_source=exponea&utm_campaign=FTA%20Afternoon%20Bulletin%20-%2013%20September%202022&utm_medium=email

FTAdviser, 13 ^th September 2022

Featured comments:

“As advisers, we have to ignore the noise and look at what we actually want to do. I don’t want to lose my interaction with clients, I really enjoy that part,”

“All you’re doing is bringing experts into the process and project managing it. We’re finding it works well,” he said, before adding: “I openly say to prospects, I might not be right for you even if I worked with your brother, so do shop around.”

Homeowners rush to five-year mortgages as rates fall below two-year deals

Mon, 12 Sep 2022 20:37:15 GMT

https://www.telegraph.co.uk/personal-banking/mortgages/homeowners-rush-five-year-mortgages-rates-fall-two-year-deals/

The Telegraph, 2nd September 2022

Featured comments:

“These interest rate increases, along with the rising costs of living, are starting to take their toll. As such, there are those that believe rates could fall early next year if inflation eases or if we enter a recession. Regardless of personal views regarding interest rate predictions, many of my clients are opting for the longer-term certainty of knowing what their fixed payments will be.”

FortyOne Money: Creating a legacy in protection advice

Thu, 01 Sep 2022 12:03:24 GMT

https://www.covermagazine.co.uk/feature/4055144/fortyone-money-creating-legacy-protection-advice

Cover, 23 ^rd August 2022

Featured comments:

“We want FortyOne to be the benchmark of what good financial advice should look like”

"I wanted a business that is very holistic but is different to your typical mortgage/protection brokerage. It's not just focusing on the mortgage protection, but the wider path for the client, which is a longer term financial plan."The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

Free-for-all? The conveyancing debate

Wed, 10 Aug 2022 18:27:02 GMT

https://www.mortgagestrategy.co.uk/features/feature-free-for-all-the-conveyancing-debate/

Mortgage Strategy, 30 ^th June 2022

Featured comments:

“Jiten Varsani says many people suggest the solution is for the conveyancing industry to recruit more staff, but this is easier said than done. First, is this just a passing phase where the volume of cases stabilises in the next few months? Second, attracting good-quality staff at short notice is not easy.”

Can I get life cover if I'm called up?

Wed, 10 Aug 2022 18:25:55 GMT

https://www.ftadviser.com/protection/2022/04/08/can-i-get-life-cover-if-i-m-called-up/

FTAdviser, 8 ^th April 2022

Featured comments:

“Jiten Varsani, mortgage and protection adviser at London Money, said he had been approached by a client worried about whether or not he might end up being called up should the war in Ukraine escalate beyond its borders.

According to Varsani, most providers stated that, as long as the life cover is in place prior to National Service, then the applicant should be fine.

However, most suggested that they might have to amend their policies to reflect the risk to the life assured, and this might affect any new applicant as well as people at the point of renewal.”

I could die any day, yet my life cover won’t pay

Wed, 10 Aug 2022 18:24:49 GMT

https://www.thetimes.co.uk/article/i-could-die-any-day-yet-my-life-cover-wont-pay-0q737wrh6

The Sunday Times, 6th March 2022

Featured comments:

“Jiten Varsani from the broker London Money said: “While it is always upsetting to hear of a claim not being paid, 98 per cent of claims are paid. The decision to take out cover should not be swayed by these rare instances. Having no cover simply means a 0 per cent chance of a payout.”

The true value of the life insurance adviser

Wed, 10 Aug 2022 18:23:20 GMT

https://www.covermagazine.co.uk/opinion/4033649/jiten-varsani-true-value-life-insurance-adviser

Cover, 29 ^th June 2021

Featured comments:

“My role is to educate clients as to the gaps in their financial planning should the unexpected occur and to highlight the type of cover available to help bridge these gaps. The decision will of course then rest solely with them as to whether to take cover or not, and if so, what budget to commit.

Many understand the basic concept of life insurance; that it’s a sum of money if you die. However, converting this understanding to meet the actual needs when someone dies is quite different.”

FCA bans price walking

Wed, 10 Aug 2022 18:21:43 GMT

https://www.mortgagestrategy.co.uk/analysis/news-analysis-fca-bans-price-walking/

Mortgage Strategy, 9th June 2021

Featured comments:

“Jiten Varsani says: “The FCA suggests firms cannot charge renewing clients more than they would charge new clients. The question then is: will we see existing clients get competitive renewal premiums or will new customers be charged more akin to that paid by renewal clients?”

How to bring up protection policies with clients

Wed, 10 Aug 2022 18:19:30 GMT

https://www.ftadviser.com/protection/2021/05/26/how-to-bring-up-protection-policies-with-clients/

FTAdviser, 26 ^th May 2021

Featured comments:

“Jiten Varsani, a mortgage and protection adviser at London Money, highlights protection planning as a separate but fundamental part of any mortgage/financial planning for a client.

At Protection Review's event ProtectX3, which took place earlier this year, Varsani questioned why mortgage protection takes so much precedence over other types of policies: “We would never think about just insuring half of our house, or a quarter of our car, so why do we feel it’s okay to protect just one aspect of our client’s needs?”

Varsani added that when he approaches the conversation with clients, the focus remains on the need rather than the product: “The key part of this is highlighting the importance of the client’s income... and to discuss what would happen in the event of death or ill health.”

He emphasises that discussing protection only when a client gets a mortgage is a long-standing industry and consumer misconception.”

Why is the roof over the head of a renter not important?

Wed, 10 Aug 2022 18:17:08 GMT

https://app.octomembers.com/posts/protection-adviser-insight-jiten-varsani-why-is-the-roof-over-the-head-of-a-renter-not-important

Octo, 21st May 2021

Featured comments:

“He believes protection "has become transactional but it shouldn't be" and hates the idea that mortgage and protection have to sit side-by-side as it "creates a falsehood that if you don't have a mortgage you don't need protection," which he said was nonsense.”

ProtectX3

Wed, 10 Aug 2022 18:14:12 GMT

https://protectionreview.co.uk/insights/protectx3-full-event-replay

FTAdviser, 4 ^th March 2021

Featured comments:

Full presentation at the link above. Jiten Varsani at 48 minutes and 35 seconds.

Brokers question fairness in sudden mortgage rate changes.

Wed, 10 Aug 2022 18:11:52 GMT

https://www.ftadviser.com/mortgages/2020/10/02/brokers-question-fairness-in-sudden-mortgage-rate-changes/

FTAdviser, 2nd October 2020

Featured comments:

“Jiten Varsani, mortgage and protection adviser at London Money, recounted an example of a four-hour notice period at the end of a working day before the rate increased by 0.57 percentage points.

Mr Varsani said such short notice periods seemed to go against the principle of treating customers fairly.”