Consumer Duty is Changing How We Protect Clients Forever
https://iptf.co.uk/consumer-duty-is-changing-how-we-protect-clients-forever-s2e8/
iptf, 7th August 2025
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The way advisers talk about protection is changing too. The conversation is moving away from product features and towards client goals. Instead of focusing on technical policy details, advisers are exploring what clients want to protect — their lifestyle, their family, their home. These are outcomes people relate to emotionally, not just financially.
As adviser Jiten Varsani explained, “Don’t talk about income protection. Talk about planning for financial security. The product means nothing. It’s about making sure that if the worst happens, I can still pay my bills, buy food, and maintain my lifestyle.”

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